While reading through ExactTargets report on the social media breakup it was revealed that 52% of people who stopped using Twitter said they did it because they realised Twitter was pointless. It doesn’t come as a surprise to me, I wrote a blog called What’s the point of Twitter – it’s stupid! back in May five months ago and that was the usual thing I was hearing from many people who simply din’t get it and bother to learn the hashtag and lingo that is required for getting a richer experience out of it.
The report also said people liked Twitter because the messages were short. Though more than half the people who started a Twitter account have stopped using it, the ones that stay are very active and they’re ready to engage in conversation.
As I have found out using Twitter needs some dedication and logging in once a day isn’t going to work in the long run. You see, Twitter moves faster than any other social media network so a response that takes a day is really more like a fortnight in social media years.
Moreover, to get involved also doesn’t mean shouting marketing Tweets every hour. Too many repetitive or boring tweets was the number one reason people stopped following a brand on Twitter.
Very few people said they left a brand tweets because their own circumstances and needs had changed.
The lesson here is simple: People will stay connected as long as you hit that magic number range of informational versus entertaining Tweets.
So is Twitter pointless? Well if you are only using Twitter for simple monetary gain then yes it pointless, just stick to spam… If you are using Twitter to join in the greatest Global conversation and are genuinely interested in people then hang around, it’s not pointless.
Judging by what changes have happened throughout the world and what part Twitter played, allowing fast communication on a global level then to say Twitter is pointless is like saying ‘What have the Romans ever done for us…’