New to Social Media Marketing? Here’s 10 Top Tips.
- Try to think of social media like walking into a room full of many groups of people having conversations. If you stood in the middle of that room shouting your message you would expect people to move away rather than engage. Don’t talk at people. Join the conversation that is taking place and contribute. You’re time to talk about what’s important to you will come and then you’ll have an audience happy to give you time to listen and contribute.
- Provide Content, not commercials.
- When approaching social media marketing make sure you have a system in place that will help you to optimise information produced by participants and the platforms you are using to connect your strategies. Their are many different factors to also consider like social media integration, social media communication optimisation and social content SEO. Social Media tools and networks are all enterprise driven, so they should also be considered. It will also help you to connect more accurately to your target market, guaranteeing greater ROI. Don’t focus on which network to use, just focus on the system that adapts to the appropriate network because the social media realm is always changing and new emerging platforms continues to change the way people connect online.
- Be a giver of time and helpful advice, seek to build connections based on common interests, don’t be a afraid to ask for advice, engage those you are interested in communicating with, be consistent in your messaging, predictable and reliable in your responsiveness to others.
- Join the conversation, listen lots, know your audience and be social. It’s important to remember that social media is active marketing as appose to place an ad which is passive. You need to invest time and it won’t happen overnight but keep talking and listening and it will pay off.
- Always remember that everything you write can be seen by a large audience…perhaps larger than you intend. It is also interesting to note the differences between purely social and professional media sites. In my opinion, professional sites should be kept strictly professional from the pictures to the comments posted at all times.
- Align your social media goals with those already in place for your business. Social media shouldn’t be it’s own entity — it’s most effective as an extension of PR, Marketing, and Customer service.
- Be positive. Positive messages result in followers because you are helping people reach their goals or build their dreams. Complaining or being negative will create aversion and stunt your social media growth like a sink hole.
- Whenever you write an article for publication, the question you should always asking yourself: Will it engage my readers/customers? Does it speak to them on a human level?
- And finally: Listen intently to advice people give, thank them for it, and then do exactly what you were going to do in the first place.
